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Turning Plans Into Reality: How To Grow Your Business

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Many budding entrepreneurs start life with a notepad bursting with ideas. The tricky part is turning these scribbles and doodles into a venture that actually works. It’s not enough to have that Eureka! moment and then rest on your laurels. There’s a huge amount of hard work required to turn plans into reality. If you've recently launched a new business, or you’re at the stage where you’re focused on taking the next step and growing the company, this guide should come in handy. 

Business strategies

Building your brand

Think about yourself as a consumer, rather than a business owner, for a moment. When you go to a shop, or you’re browsing online, which brands do you buy, and why? Most of us go for established names that we trust. As a company director, it should be your aim to establish your brand, get people talking about it, and ensure your brand has an excellent reputation. Work on the way you brand your products and services, conduct market research to ensure that you’re connecting with the right people, and concentrate on providing exemplary standards of customer service. It’s so important to ensure customers have a positive impression of your brand from the outset. 

Establishing an online presence

In this day and age, it’s more important than ever to establish a presence online. Even if you have a store that doesn't sell anything through a website, or your business isn't linked to online commerce in any way, having a website and an online profile can help you attract customers and market your brand. Think about how often people look for restaurants or hotels online before they book, for example. If you haven’t already got a website, it’s a fantastic idea to set one up. Websites serve as a portal to provide information and answer questions, and they can also be highly effective in promoting services and products. When you’re working on your website, focus on aesthetics, but make sure that your site delivers on every level. It should be easy to use, and customers should be able to find all the information they need. If you have already got a website, but you’re not turning leads into sales, think about revamping the design and enhancing the user experience. It’s worth seeking help and advice from an agency or an experienced freelancer if you’re not sure where you’re going wrong, or you’d benefit from a fresh pair of eyes. If you've got a great website, but you’re not getting enough attention online, up your SEO game and be more sociable. Optimise the content you produce and use social media to introduce your brand to a wider audience and generate a buzz around your business. 

seo

Turning interest into sales

If you've got a website that attracts plenty of traffic, but you’re not turning interest into sales, there may be a disconnect between the site and the customer. If you’re losing potential clients when they get to your site, this indicates that your website is failing to give the customer what they want. This may mean that the content isn't up to scratch, the website doesn't work properly or it’s too complicated or time-consuming to complete an order. You want customers to feel compelled to place an order when they check out your homepage or your landing page content. If this isn't happening, consider getting in touch with a conversion rate optimisation agency. Agencies can use advanced analytics and data research to pinpoint potential obstacles and identify solutions that will make your site more effective. 

Business graph

Focus on the successful elements of your business

Sometimes, you’ll find that certain elements of your business are more successful than others. If you've got a product range, for example, you may find that some items fly off the shelves, while others fall flat. The same can happen with services. Some may have a waiting list, while others don’t rouse any interest. If you’re planning to grow and develop your business, invest in areas that have a proven track record. There’s no point in buying items that aren't selling or continuing to offer services that nobody wants. Focus your energy, time, effort and money on the elements that have the most potential. 

Are you in the early stages of building a business, or are you hoping to take your company to the next level? Most entrepreneurs dream of expanding their business, but this isn't an easy feat to achieve. Build your brand, establish an online presence, and work on turning heads and then encouraging the customer to complete that order or buy that product. Use analytics and market research to track your progress, and invest in areas of the business that show promise. Good luck!